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November 28th 2013 Features 2978 views
Falken Tire Corporation will officially unveil its all new Ultra High Performance, All-Season tire during the 2013 SEMA show being held in Las Vegas this November. The ZIEX ZE950 A/S will feature Dynamic Range Technology (DRT), Falken’s exclusive compound technology providing maximum performance in a wide range of climate conditions along with an innovative tread design. These features have attributed to 18% better tread life and 10% better winter traction compared to the ZIEX ZE912.
“Part of our job as a tire manufacturer is to address the needs of the market and listen to the feedback we receive, not only at the dealer level but from consumers as well,” said Andrew Hoit, Vice President of Marketing at Falken Tire. In previous years, Falken conducted various dealer and consumer surveys to identify improvement areas of the ZE912 to enhance the next-generation tire.
“We allowed the market to drive the development points of the ZIEX ZE912 successor and we took R&D to the next level. The ZIEX ZE950 A/S is the most advanced all season tire we’ve ever put into the market and we’re positive it will be well received,” Andrew added.
Falken Tire delivers maximum market coverage with offerings for 93% of HP & UHP segments ‘H’ speed and above, and 85% CUV coverage. Sizes ‘W’ speed rated feature a 45,000 mileage warranty while ‘H’ & ‘V’ rated tires have a 65,000 mileage warranty. The ZE950 A/S is a true MEGA LINE sure to deliver with 95 sizes being offered, designed to help dealers reduce their inventory and simplify inventory management.
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